Fashion Farm Foundation commences its “very FFF” version of FFFRIDAY with its FFFriday Pop-up featuring the designs of 20 Hong Kong brands including Atelier Phyl, WHY, Yeung Chin, Cynthia & Xiao, and more. The first part of the pop-up event – CYBER & IRL EXTRAVAGANZA – takes place till May 18, 2020. This will be followed by the second part – Huge Weekend Pop-up Shopping EXTRAVAGANZA that will go on from May 21 to 24, 2020.
Happening both online and offline, the pop-up store is designed in a way to bring out the aura of the city’s shopping scenario during the ’70s and ’80s. Speaking about the decoration, On-Ying Lai, the co-founder of fashion label YAT PIT and the Creative Director of FFFRIDAY said, “This year’s ‘very FFF’ edition of FFFriday is designed to allow the public to discover hidden gems in the local fashion industry.”
More importantly, this year FFF took its FFFriday Presentation online for the first time with five local brands including Feaston, KA WA KEY, Ponder.er, SFZ & SON, and YMDH presenting their collections.
The organisation will be ending this two-week initiative with FFFriday Gig, an event that will bring together the city’s fashion and street music scene. Featuring Hong Kong musicians including JB, MC Yan, Magic Ramen, and others, the event will be taking place online on May 24 from 9:00 in the night.
The Fashion Farm Foundation has continued to support local fashion brands by helping labels to reach international exposure. Recently, the organisation took eight brands to showcase their collection at Paris Fashion Week and Arab Fashion Week.
Full list of brands taking part in the FFFriday Pop-up
- ANAÏS JOURDEN
- ARTHUR FAN DESIGNER SCARFS
- ATELIER PHYL
- CYNTHIA & XIAO
- FEASTON
- KA WA KEY
- LOOM LOOP
- NERCO POON
- NICI HARMONIC
- NING SI BU
- QU (NSBQ)
- PHENOTYPSETTER
- POMCH
- PONDER.ER
- SFZ & SON
- SHERILYN
- SUN=SEN
- WHY
- YEUNG CHIN
- YMDH
- ZOEE