For the last few years, the fashion industry has become more aware of its impact on the environment. More fashion houses like Chanel and Prada are banning fur. They are implementing ways to reduce the use of unwanted plastics and different ways to stick to more sustainable options. The three Rs: Reduce, Reuse and Recycle are becoming a common factor in the fashion industry. Moreover, slow fashion is now a very important phenomenon in the industry.Here are two bands that have used different methods to implement the 3 Rs.
Redress
Redress is known for its great work in trying to reduce textile waste. Their recent pop-up exhibition is another milestone in their conquest. The ‘Get Redressed Secondhand Pop-up shop’ sold secondhand clothes, shoes and accessories. From Tory Burch boots to H&M bodycon dress, the pop-up had everything for a reasonable price.
In addition to it, there were also mannequin torso stands all over the store with information on textile waste. The brand also inserted cards with similar messages between some clothes on the display.
Most importantly, it helps to reduce fashion waste. People are encouraged to reuse old fashion items by letting them know the consequences of fashion waste.
Deploy London
Deploy London sets up a bi-annual pop-up store in Hong Kong every year. Most of their clothes are designed to serve multiple purposes – reversible jackets, 3 in 1 attires, 2 in 1 jackets just to name a few.
Moreover, DePloy also follows a zero waste philosophy. All their hats are made from the waste fabrics that comes out of the clothes they make.
Bernice Pan, the founder and creative says that the sustainable fashion brand uses minimal textile to make more and the best out of it.
All the hats on the display here are made from the leftover pieces of the garments
– Bernice Pan, DePloy London.